If you’ve explored the design programs across Bangkok Design Week 2026 and want to see how creativity connects to real business, don’t miss Thailand Creative House. The platform brings together 50 showcases by Thai designers, where visitors can shop selected products and take part in business negotiation sessions with international buyers.

“In past Bangkok Design Week editions, we’ve always seen business-related activities, such as Creative Market, which last year was held at TCDC on the 5th floor. But this year marks the first time that international buyers are joining in a serious and structured way.”

Pakawat Wongthai, Senior Creative Industry Strategy Developer at the Creative Economy Agency (CEA), explains the evolution and goals of Thailand Creative House this year.

“Previously, we focused mainly on showcasing. Some entrepreneurs or designers work with products that are smaller in scale compared to large installations, which made them less visible. Thailand Creative House brings these products together in one place, increasing visibility and attracting buyers from both overseas and within Thailand to negotiate directly. This year, we’re putting a stronger emphasis on business matching.”

Within Thailand Creative House, the program unfolds across three connected parts. There is the showcase area, where products and services from 50 brands are displayed and available for purchase. Alongside this are business-matching sessions that enable direct negotiations with buyers from both Thailand and abroad. The program also includes Festival Tour for Business activities, which take buyers on curated visits to exhibitions and studios across the city.

“For business matching, we start by sending a Business Directory to buyers in advance so they can choose who they want to meet. At the same time, our team helps with matchmaking to ensure that every participating entrepreneur benefits. We support buyers with travel and accommodation, and we organize dedicated business meetings over two full days (February 5–6), with full-day sessions.”

For general visitors, following the BKKDW channels is recommended, as the Business Directory will also be released publicly. This allows anyone interested to plan their shopping or explore B2C opportunities directly with the brands and designers featured in the showcases.

“The Festival Tour for Business exists because we also want to distribute opportunities to other exhibitors. After business meetings and showcase visits, we take buyers out to other areas of the festival. We design specific routes so they can visit businesses or creatives they find interesting, and if they’re interested, they can directly continue discussions with those exhibitors.”

Ultimately, design, art, and business are deeply connected. There must be opportunities to extend installations, sculptures, and design works into markets where real demand exists.

“For the ecosystem to function, it needs momentum from the business sector. There has to be income and employment. That’s why CEA has continued developing these activities. This year, we’ve expanded and decentralized them further. In the future, we see Thailand Creative House growing into a large-scale fair, similar to London Design Fair within the London Design Festival. Once it becomes a fair, it will clearly represent the business side for those who want to scale their work into real commercial opportunities.”

More information about Thailand Creative House:

https://www.bangkokdesignweek.com/bkkdw2026/program/150559