Design Excellence Award (DEmark) The Design Excellence Award (DEmark) was established in 2008 in order to give recognition to outstanding Thai design. It is in conjunction with the Prime Minister’s Export Award (PM’s Export Award), which is presented annually by the Prime Minister under the auspices of Office of the Value Creation, Department of International Trade Promotion, Ministry of Commerce, Thailand. The winners receive the DEmark logo for outstanding design, which can be used to promote well-designed Thai products in the international market. It is hoped that this award will help promote the development of domestic products, which will, in turn, improve the quality of life of both domestic and international consumers. The Department of International Trade Promotion (DITP) receives cooperation from the Japan External Trade Organization (JETRO) and the Japan Institute of Design Promotion (JDP) in determining the judging criteria for the DEmark Award of Thailand, inviting experts to be judges in this contest, and also helps promote the DEmark Award to be widely accepted in the international arena.