BANGKOK DESIGN WEEK 2026, 29 JAN–8 FEB

Arisara Studio

MAD PROJECT EP3: Lines of Connection

The third edition of Mad Project explores the creative power of lines in all their forms — tangled, orderly, transformed into fantastical beings, or bursting with vibrant colors. Four neurodiverse artists express their unique identities through these lines, which are then further interpreted and developed in collaboration with eight leading Thai brands. The inspiration arises from the urban landscape of Chiang Mai and Bangkok, where overhead wires form chaotic yet captivating networks. Much like human society, these seemingly disordered lines reflect our constant entanglement, communication, and coexistence. What appears as chaos is, in fact, a hidden energy that generates new connections and meanings. Here, lines become more than visual marks: they symbolize communication, diversity, and collaboration. By weaving these expressions together, artists and brands create works that not only reflect individuality but also open new possibilities for collective creativity.