BANGKOK DESIGN WEEK 2026, 29 JAN–8 FEB

SaZa ChaZa Bar Truck

SaZa ChaZa Bar Truck

🚚 SaZa ChaZa Bar Truck: The Mobile Bar for Wellness from Hug Pae Organic Farm, Phrae ðŸŽŊ SaZa ChaZa Bar Truck is an innovative marketing and service initiative by the Hug Pae Organic Farm Community Enterprise in Phrae Province. This mobile bar is dedicated to serving healthy food, beverages, and desserts made from high-quality, organic, and low-carbon ingredients, all sourced locally from Rong Kwang District, Phrae. Ingredients featured include vegetables, fruits, flowers, mushrooms, herbs, spices, tea, coffee, cocoa, and grains. The bar truck acts as both a point of sale and a promotional tool for the enterprise's affiliated brands, making them more accessible to consumers, particularly those interested in health and community sustainability. Owner: Hug Pae Organic Farm Community Enterprise (Group Chairperson: Miss Panarai Kekeengam) Core Concept: "Local to Healthy and Happy" – Transforming local ingredients into healthy products that promote happiness for both consumers and the community. Mission: To add value to Phrae’s local agricultural products and establish a distinctive, appealing marketing channel. 🌟 Brands and Key Offerings: The SaZa ChaZa Bar Truck is the primary channel for presenting products from the three key brands managed by the Community Enterprise: 1. SaZa Light Product Type: Healthy beverages, specifically Craft Soda and Root Beer. Highlights: Crafted from local vegetables, fruits, flowers, and traditional herbs of Phrae Province, with a focus on diverse and unique flavors. Signature options include Makhaen Root Beer (Sichuan Pepper Root Beer), Rose-Dragon Fruit Craft Soda, and seasonal fruit craft sodas. Key Achievement: Recognized as a producer of craft sodas with an impressive variety of flavors (reportedly up to 200) and recipient of innovation awards from several agencies. 2. SaZa Nua Product Type: Pizza Sauce made from Cocoa. Highlights: Emphasizes cocoa, Northern herbs, and unique regional ingredients to create flavors and health benefits that reflect traditional lifestyles. 3. AgaliCocoa Product Type: Beverages and products made from Craft Cocoa. Highlights: Focuses on processing cocoa sourced from local farms in Phrae and innovatively using by-products from production. Examples include developing kombucha fermented tea from residual cocoa craft soda waste—addressing produce price volatility and creating sustainable supplementary income—and producing cocoa syrup from cacao fruit juice.