BIRKENSTOCK LAUNCHES FIRST-EVER WALK CLUB AT BANGKOK DESIGN WEEK 2026, SUPPORTING EVERY STEP OF YOUR WAY BIRKENSTOCK, the iconic German footwear brand with over 250 years of heritage, traces its origins back to 1774 in Langen-Bergheim. Founded by master shoemaker Johann Adam Birkenstock, the brand later evolved through the innovation of his descendants, most notably the development of the contoured footbed. Designed to support the natural shape of the foot, the footbed helps distribute weight evenly and reduce pressure, ensuring comfort in every step. This pioneering innovation has become the cornerstone of BIRKENSTOCK and continues to define the brand’s global reputation today. In 2026, BIRKENSTOCK Thailand reaffirms its commitment to supporting every step of the way with the official launch of its first Walk Club under the campaign “BIRKENSTOCK WALK CLUB 2026 : A BANGKOK WANDER”, presented at Bangkok Design Week 2026. Bangkok Design Week is a city-wide design and creativity festival guided by three core pillars: City & Living, Well-Being & Gastronomy and Creative Business. Through this initiative, BIRKENSTOCK invites design enthusiasts and avid walkers alike to step into their BIRKENSTOCKs and explore the city’s hidden potential together. In collaboration with RTUS BANGKOK, acclaimed storyteller Dr.Wit Sittivaekin, and renowned food content creator Mr. Phunathat Wiwatphatthanaanan (Peach Eat Laek), to curate immersive walking tailored to specific interests: a "Food Hunt" for food enthusiasts and a Storytelling route for those who cherish local history, adding depth and narrative to every step taken. The campaign is scheduled for January 31 – February 1 and February 7–8, 2026. Beyond the walking tours, the event features engaging activities. Upon registration, attendees will receive an exclusive souvenir: a sustainable bag charm crafted from recycled materials. These limited-edition charms come in four designs, each inspired by the brand’s iconic silhouettes Boston, London, Milano and Madrid to celebrate Anniversary Collection. Visitors are also invited to explore an immersive craftsmanship zone that brings BIRKENSTOCK’s production story to life. To top it off, guests can experience the signature comfort firsthand by trial BIRKENSTOCK footwear free of charge. The BIRKENSTOCK WALK CLUB 2026 : A BANGKOK WANDER is dedicated to delivering meaningful experiences through walking, discovering Bangkok’s urban landscape, culture, history, and flavors while wearing BIRKENSTOCK footwear. The campaign highlights the brand’s signature footbed and communicates a simple yet powerful message: when you wear BIRKENSTOCK, you can walk naturally, comfortably, and confidently every step of the way. The event is open to the public free of charge, from January 29 - February 8, 2026, at the Grand Postal Building, Bangrak. Event Date: January 29 - February 8, 2026 Booth Opening Hours: Daily from 11:00 a.m. - 10:00 p.m. Activity Schedule: Weekdays: 1:00 p.m. – 8:00 p.m. Weekends: 11:00 a.m. – 8:00 p.m.