Session 01 | 11:00 - 12:00 When Type Becomes Big Idea At the heart of Ogilvy lies the seamless integration of "Art" and "Copy." This session proves that typography is more than just text—when harnessed powerfully, it becomes the driving force that propels campaigns into global phenomena. Session 02 | 17:00 - 18:00 Designing Iconic Brands in a Fast Culture Move beyond merely chasing trends (Trend-following) toward establishing a powerhouse identity that shapes culture (Culture-making). Join Ogilvy as we uncover the secrets to building a brand that remains timeless in an ever-changing world.