"Mad Project in BKK” It is a special project that brings together talented individuals from various fields to collaborate. It involves artists and leading Thai brands, including DEESAWAT, PASAYA, and PRAMPRACHA, along with Theerach Apipatana and Panchat Chantapakawin, who is an exceptional artist with PDD NOS (Pervasive Developmental Disorders) or what was previously known as Autistic Spectrum Disorders. Theerach Apipatana is a gifted artist who creates abstract paintings with vibrant brush strokes and color tones, developing them into three-dimensional works. On the other hand, Panchat Chantapakawin expresses his art through writing, transforming it into unique and eye-catching Infographics that unlock the secrets within his own mind. This exhibition, inspired by the artistic ideas of Artist Curator Arisara Dangprapai, aims to create connections and communication among people from various fields, conveying the sense of "craziness" in emotions and thoughts through Theerach’s paintings that exude intense contrasting colors and Panchat's Infographic letters that blend raw emotions with positive connotations. This combination, together with the functional aspects of renowned brands, results in an artwork born out of madness, desires, conflicts, harmony, and the uniqueness of ordinary yet extraordinary feelings. It symbolizes the ability of diverse individuals in society to coexist harmoniously and intriguingly. “Mad Project" will present the artwork in the form of an installation to communicate and evoke various emotions, provoke discussions among viewers, and allow them to experience the emotions of exceptional children and people in this "mad" exhibition. Additionally, it serves as a pioneering project to create dialogue and provide space for exceptional children and individuals in society to express themselves as artists. The marketing plan includes presenting these exceptional individuals as artists with abilities and providing them with long-term license-free opportunities.