Sarn Aksorn, a collection from Phayanchana, is dedicated to promoting the Thai language and culture on a global scale. It incorporates the distinctive Thai alphabet into contemporary designs, creating modern and timeless pieces. Sarn Aksorn allows people to experience the enchantment of traditional Thai craftsmanship and necessities in the Thai way of life, including handwoven reed mat, “Pha Khao Ma” (Thai loincloth), Thai silk ikat, Lampang rooster bowl, and Thai enamel tray. Each piece of work undergoes modern design and adaptation, highlighting the unique alphabet that represents the Phayanchana brand. This falls under Bangkok Design Week 2024’s concept of “Livable Scape: Hard Matters Heart Matters Design matters” to deliver the experience as well as expand the perception of Thai beauty and preserve culture through the ages to Thais and global citizen. This is to ensure that the Thai language, art, and culture will not fade away with the sands of time. Phayanchana is committed to transmitting the Thai language and culture to the global stage, ensuring that the Thai language, art, and culture do not fade away with time. It aims to deliver an experience and expand the perception of Thai beauty worldwide through the incorporation of the Thai alphabet into local craftsmanship, emphasizing utility and reflecting the unique identities of people in diverse local communities all under the “Sarn Aksorn” art pieces. Sarn Aksorn takes folk handicraft, including handwoven reed mat, “Pha Khao Ma” (Thai loincloth), Thai silk ikat, Lampang rooster bowl, and Thai enamel tray, which have been part of the Thai way of life for many centuries, and redesigns them to align with the contemporary era. Each piece of work features a modern design that harmoniously integrates the Thai language, art, and culture. Phayanchana’s distinctive combination of the alphabet makes the products not only timeless but also preserves the integrity of traditional craftsmanship.