The art exhibition delves into the contemporary Thai society's evolution, arising from a fusion of cultures, ultimately shaping a multicultural society replete with abundant soft power. The exhibition, titled "Thaithea" originates from the amalgamation of "ไทย" representing the Thai nation and "แทร่" derived from "ของแท้" often found in the internet world as slang signifying excellence, expertise, or an acknowledgment of authenticity in a competitive context. Hence, the term "ไทยแทร่" signifies a social phenomenon impacting the original culture to become a blended Thai culture as seen today. "Thaither" exhibition serves as another force supporting the government's policy to offer a new perspective for Thai society, breaking away from traditional frameworks, and positioning itself to be globally accepted as a cultural entity. The exhibition gathers artists from various backgrounds to collaborate in presenting a contemporary Thai identity through the lens of the new generation, reflecting the ongoing societal transformations within Thailand today.