BANGKOK DESIGN WEEK 2024, 27 JAN–4 FEB

Stupid Stay

Only Dumb People Are Happy

Nestled in the heart of the iconic district, just a stone's throw from the magnificent Iconsiam, Stupid Stay is more than a hotel; it's a creative accommodation experiment, introducing a bold concept to vibrant Bangkok. Our grand opening event, "Only Dumb People Are Happy," will redefine how you experience travel and art. Stupid Stay is the brainchild of The Head and The Heart Studio, a brand consulting and design studio based in Bangkok. Despite having no prior experience in accommodations, they've created an eclectic fusion of art, design, and immersive experiences that will pique your curiosity. Our grand opening isn't just about opening a place to stay; it's about celebrating the joy of embracing the unknown, taking risks, and doing the "stupid" things that make life more exciting. True happiness, we believe, lies in having the courage to explore uncharted territories, create something entirely unique, and celebrate the bliss of ignorance when it comes to conventional norms. The grand opening event offers a chance to witness a spectacular group exhibition featuring six talented Thai artists. Each artist brings a distinctive perspective to showcase the essence of happiness through ignorance, inviting you to question the boundaries of art and life, where wisdom might not always be the key to bliss. Stupid Stay offers six uniquely designed rooms, each a work of art in its own right. These rooms aren't just places to sleep; they immerse you in the heart of creativity and design. The Head and The Heart Studio has invested their hearts and souls into every detail, ensuring an experience that leaves a lasting memory. While our three-year renovation journey may have had its share of failures, budget overruns, and seemingly "stupid" decisions, it's these moments that have shaped Stupid Stay into the unique experience it is today. We're unapologetically proud of our journey and embrace the idea that more "stupid" things might occur as we operate this hotel. After all, it's about taking risks and daring to dream beyond boundaries. Join us for the grand opening of Stupid Stay, where you're invited to celebrate the beauty of ignorance and the pursuit of unconventional happiness. Be part of this exciting venture as we continue to redefine the concept of a hotel and explore the horizons of creativity. We promise an experience like no other, where only the "dumb" can truly find happiness.