“DRAGON + GATE” is an augmented reality (AR) reimagining of the classic snake game, celebrating the Year of the Snake with themes of prosperity and fortune. Set in the historic Odeon Circle, once a thriving entertainment hub, this immersive experience invites players to guide a snake as it consumes symbols of luck, including money, work, and love. The game’s intuitive, accessible design bridges generational divides, offering engaging gameplays for all ages. By blending design, technology, and multiplayer interaction, “DRAGON + GATE” not only breathes new life into Odeon Circle but also fosters community connection, reimagining the space as a dynamic, social hub while pushing the boundaries of traditional gaming. Poptoday met BKK BROS. through their shared work in the digital graphic industry, exploring various forms of media, and after meeting the FabCafe team and discovering Styly, Poptoday was inspired to bring more fun and accessibility to urban spaces. This idea led them to consider Yaowarat, especially its iconic archway, and how it could be transformed into something playful. They envisioned combining the classic snake game—once a simple, single-color experience—and bringing it into the real world using voxel art, a modern 3D pixel art technique. To achieve this, they invited BKK BROS., renowned for their expertise in modern pixel art, to collaborate. Together, they aimed to elevate the project by transforming it from 2D to 3D and adding vibrant, dynamic visuals, creating a next-level interactive experience.