BANGKOK DESIGN WEEK 2026

DESIGN S/O/S

In a world that’s moving faster and facing greater challenges, the question “What can design do?” remains. For us, it’s no longer just a conversation but a signal to act – a call to explore and create tangible solutions for the challenges ahead.

This year, Bangkok Design Week 2026 is sending out the signal DESIGN S/O/S, not a call for help, but a declaration that design is the tool and the force that will help us move forward together.

S – Secure Domestic : Design to Strive – Setting new standards, awakening waves that boost the domestic market.

O – Outreach Opportunities : Design to Offer – Creating new opportunities, fostering collaborations, and confidently taking a step towards the global state.

S – Sustainable Future : Design to Survive – Exploring bold and innovative paths to a sustainable future, ready to take on every challenge ahead.

In the past, “Thai design” may not have received the recognition it deserved. Today, we invite everyone to see it through a new lens that is playful, adaptable, and contemporary. By reinterpreting Thai roots, from patterns and materials to craftsmanship and traditional techniques, in fresh and innovative ways, we create designs that remain unmistakably Thai. Not by imitating others, but by embracing our own identity — a direction that Bangkok Design Week continues to champion as it brings Thai design onto the global stage.

Bangkok Design Week 2026 invites you to tap into your creative energy and start making things happen. Don’t wait for challenges to come, turn your ideas into something real.

No matter who you are, a creator, a designer, an entrepreneur, a thinker, a dreamer, a critic, a connector or a doer, it’s time to take action and design our way forward, together across Bangkok.

📍29 January – 8 February 2026

Key Visual: DESIGN S/O/S 

designed by Sarawut Panhnu

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