In a world facing crises from climate change and economic instability to growing inequality, we can’t just wait. This year, we begin creating our own ways to survive and thrive. Because design is not only about beauty, but a force that helps us adapt and move forward with confidence.

Do not wait for the crisis to arrive. Now is the time to activate your creative mode and unleash your “survival” ideas you’ve been waiting to “actualize”. Whether you’re a creator, designer, entrepreneur, thinker, dreamer, critic, connector, or doer, this is a call for you to join us. Let’s “take action” in design, and survive — together.

No heroes needed. No waiting for someone else to save the day.

It’s time to act for our world and our future.

S – Secure Domestic 

Setting new standards, awakening waves that boost the domestic market.

“Secure Domestic” is about building a strong foundation and raising the standards of Thai design, while energizing the local market. When Thai people value and choose Thai design, the creative economy becomes a powerful force driving the country forward.

This idea goes beyond economics, it’s also about using design to improve our cities and society, helping us move confidently in a constantly changing world.

O – Outreach Opportunities 

Creating new opportunities, fostering collaborations, and confidently taking a step towards the global state.

If “Secure Domestic” is the strong foundation, “Outreach Opportunities” is the branch that reaches out to the world — creating new global possibilities. It means Thai designs that speak to people everywhere, collaborations with international brands and institutions, and spaces for sharing ideas and innovation across borders.

Design has no boundaries. It’s a universal language that connects us and highlights Thailand’s potential as a true design hub of Asia.

S – Sustainable Future 

Exploring bold and innovative paths to a sustainable future, ready to take on every challenge ahead.

Good design doesn’t just respond to the present, it looks toward the future. “Sustainable Future” means using design as a driving force to create new ways for life, cities, and the planet to move forward, helping us face future challenges with confidence and stability.

“Design” is not just for a few, it’s a power that moves people, cities, businesses, and the world.

It’s time to turn creativity into action and make ideas happen, whether you’re a thinker, dreamer, designer, or doer.