Have you ever wondered how a joke actually works? Join The Attraction to dissect the anatomy of laughter from head to toe. This event explores "Humor" as an overlooked yet powerful Thai Soft Power. We invite you to deconstruct hilarity through the "Head-Shoulders-Butt" framework: Head (Head-Liner): Analyze humor through science and psychology. Decode the DNA of laughter and understand why we find things funny. Shoulder (Shoulder-Liner): Go behind the scenes of creative production. Learn the "Poo-Chong-Tob" (Setup-Build-Punchline) technique from scriptwriters and directors. Butt (Butt-Liner): The release mechanism. Explore the performance aspect, personality, and the evolution of Thai humor in the digital age