JIIRA is a jewelry brand that combines craftsmanship and contemporary art, created by a Thai jewelry designer from Chiang Mai. The main component is silverware from the hill tribes in the North. We also use freshwater pearls, which are part of our family business, to develop our work. Despite these innovations, the design still maintains the community's identity. Our jewelry is full of creativity and meticulously produced at every step, clearly reflecting the brand's identity.