The Head and The Heart Studio warmly welcomes everyone to explore the inner workings of design. Join us to study the anatomy of our creative process from head to toe. Participants will gain insights into real design processes directly from business owners, explore every step of the journey, and engage in workshops to experience branding and the role of a brand designer firsthand. This open house event provides a comprehensive understanding of the design process. It caters to entrepreneurs seeking to uncover the soul of their brand, students, and the general public interested in the design profession. The event will take place on two dates: Sunday, February 16, and Friday, February 21, 2025, from 10:00 AM to 5:00 PM. The event is divided into two sessions: Morning Session: The Brand's Anatomy 101 Step into the classroom of brand anatomy and uncover answers to all your questions about brand design in a unique and unconventional way. Whether you’re an entrepreneur, a designer, a marketer, or simply curious, join us in exploring and discovering the essence of branding together! Afternoon Session: Hands-On Design A workshop where participants can choose to join the design processes between “Finding Your Brand's Heartbeat,” a session focused on discovering a brand's essence, and “Eye of the Designer,” a practical design experience exploring a designer's perspective. Additionally, an Exclusive Casual Talk will be held on Saturday, February 22, 2025, from 1:00 PM to 6:00 PM under the theme: “The Brand Design Anatomy: The Core of Creating a Brand.” Join an engaging discussion with The Head and The Heart Studio and entrepreneurs who have collaborated with us: Une Pannakorn Chantrukha, founder of NPP Box, and Golf Kanin and Noad Chutima Ananraya, founders of The Summer Coffee Company. These successful SMEs will share their real-life experiences, challenges, and the collaborative process between entrepreneurs and brand designers. The session offers an in-depth yet friendly exploration of how "design" has been key to their success.