Bangkok is renowned as an intensely stimulating place, where things are attuned to provoking and engaging the senses to an exceptional degree by world standards. This talk, highlighting the book Very Bangkok: In the City of Senses by Philip Cornwel-Smith, will show how both everyday popular culture and contemporary design utilize an unusually wide range of senses for commerce, healing, enjoyment, and convenience. This characteristic draws on Thai cultural values and traditions, offering today’s designers great potential and a distinctive edge to appeal to local tastes and international aesthetics.