What is visual merchandising? Discover its essence at Siam Center through product presentations that perfectly embody the brand’s identity. Set against the backdrop of Chinese New Year celebrations under the theme “Harmony of Prosperity: A New Year’s Awakening,” Siam Center offers a unique interpretation of the Year of the Snake celebration with product displays that masterfully blend cultural symbols with contemporary design. Each space within the center has been thoughtfully designed to deliver a distinctive experience and communicate the brand’s image through visual engagement. Visual merchandising also serves a deeper purpose as a conveyance of traditional culture through artistic design that blends harmoniously with modern lifestyles. The centerpiece of Siam Center’s visual merchandising features a playfully designed snake brought to life with dynamic movements, vibrant colors, and patterns that seamlessly blend traditional culture and Siam Center’s signature modern design, creating an inviting and eye-catching display that welcomes visitors and celebrate the Chinese New Year festival. This unique installation offers a contemporary way to share joyful moments and celebrate Chinese New Year, setting Siam Center apart with its innovative approach. Exhibition dates: Locations: - G Floor, Siam Center - Jewel Area and Cascade Area, Siam Paragon