What is visual merchandising? Discover its essence at Siam Center through product presentations that perfectly embody the brand’s identity. Set against the backdrop of Chinese New Year celebrations under the theme “Harmony of Prosperity: A New Year’s Awakening,” Siam Center offers a unique interpretation of the Year of the Snake celebration with product displays that masterfully blend cultural symbols with contemporary design. Each space within the center has been thoughtfully designed to deliver a distinctive experience and communicate the brand’s image through visual engagement. Visual merchandising also serves a deeper purpose as a conveyance of traditional culture through artistic design that blends harmoniously with modern lifestyles. Installation 1: “Origami Serpent of Light” in the Jewel Area This modernistic serpentine sculpture designed using Japanese paper-folding techniques (origami) stands majestically in the Jewel Area. While serving as visual merchandising, it conceals complex design and production processes. This majestic Chinese New Year symbol showcases intricate origami details that form realistic snake scales and comes to life with dynamic lights that flow along its body, creating a memorable experience for viewers. The installation is complete with Chinese lanterns and plum blossoms. Installation 2: “Reflective Serpent of Fortune” in the Cascade Area This spectacular serpent installation stretches throughout the Cascade Area, featuring reflective scales that glimmer exquisitely in the light and create different effects in natural light and evening illumination. With the shimmering lights representing the movement of the snake, the installation conveys elegance and prosperity and is the perfect symbol of the Year of the Snake. Locations: - Jewel Area and Cascade Area, Siam Paragon - M Floor, Siam Center