Learning The Art of Growing Along With the Present Time of the “Kilane” Brand

by portraying the original identity through the “Can Look, Can Drink” exhibition.

Welcome everyone on board to this new journey of the original Thai-Chinese Herb

“Kilane Brand”, Thai’s renowned and trusted original herbal medicine, launched a Kilane Crimson Garden exhibition in collaboration with Phannapast Taychamaythakool (Yoon) globally-known Thai artist who contributed her art into “Kilane Brand” rebranding for the first time in 132 years. The long-inherited Kilane’s identity is portrayed through modern-vintage art with a blend of the old Chinese and Thai identities. Hong Sieng Kong, the contemporary cafe in Talat Noi, is decorated with the essence flowers that symbolize the original herbal medicine such as Kilane, Botan (Peony) and others–turning it into a garden of the robust crimson herbs that invite people to indulge their senses in.

In this exhibition, all products under the Kilane brand’s image have been rebranded. A new logo has been introduced for the first time and the packaging designs of all the products – Botan, Kritsanaklan, Yathad 4, Utaitip and Tamjai–have been redesigned to better communicate the brand’s transformation along with the present time while preserving and improving its authentic herbal remedy. The rebrand also creates an impression on the art of well-being, both the body and the mind, with the herbal medicines to the new generation so that they can retain inner optimism and pass it on to others.

Experience through all the senses, not just the visual

This exhibition portrays the beauty derived from the modern-vintage art style of Thai-Chinese cultures and renewed creativity through the decoration of the Kilane statue with huge flowers embedded in it. The logo and the animated Kilane are projected on the installation through the projection mapping technique. Not only the visual representation but a tasting experience design is employed in this exhibition as well to portray the very common life of eating too. 

A catering zone in the exhibition, special recipes of drinks and desserts will be created and provided by the talented chef, Jessica Wang and the main artist, Phannapast Taychamaythakool (Yoon). These special drinks and desserts are inspired by the products under the Kilane brand, and some use products such as Botan and Utaitip as ingredients. They aspire to deliver the taste of herbal blends through contemporary drinks and sweets and infuse herbal medicine into the core of people’s health.

Infinite changes and improvements are the keys to infinite creation. The city that is full of potential changes is the city full of creativity. Kilane Crimson Garden is an exhibition that allows us to indulge our full five senses into a new taste of health and well-being and, hopefully, help spread the creative power to people. Looking for a new taste of health and a profound journey down the Thai traditional brand of herbal medicine? Bangkok Design Week 2023 is for you.

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Bangkok Design Week 2023

urban‘NICE’zation

เมือง-มิตร-ดี

4 – 12 FEB 2023

#BKKDW2023

#BangkokDesignWeek

#urbanNICEzation